Stimulating. Motivating. Challenging.
Stimulating. Motivating. Challenging.
The Kudelski Group is: a world leader in digital security. Its technologies are used in a wide range of services and applications requiring access control and rights management to secure the revenues of content owners and service providers for digital television. The Group also offers cyber security solutions and services focused on helping companies assess risks and vulnerabilities and protect their data and systems. And finally it is a technology leader in the area of access control and management of people or vehicles to sites and events.
Reference : 15760
Publication Date : 30-04-2026
Marketing Specialist.
Location : Madrid, Spain
Mission
About the Role
We are looking for a motivated and results-driven Marketing Specialist to support lead generation and conversion across multiple business units within a B2B software environment. This role is ideal for someone who is eager to take ownership of end-to-end digital marketing campaigns while also contributing to event-related marketing initiatives.
You will play a key role in driving measurable growth by managing campaigns, optimizing performance, and supporting digital communications and lead nurturing around both virtual and in-person events—with a strong focus on ROI and performance tracking.
You are proactive, curious, and eager to learn and be a part of a great team and thrive in a fast-paced environment. You enjoy both the creative and analytical sides of marketing and are particularly driven by delivering measurable results—understanding how campaigns and events translate into pipeline, revenue, and ROI.
If you’re looking to grow your marketing career in a dynamic B2B software environment and take ownership of high-impact, data-driven marketing initiatives, we’d love to hear from you.
Responsibilities
Key Responsibilities
Digital Marketing & Campaign Management
- Plan, execute, and optimize end-to-end digital marketing campaigns across multiple channels (email, social, paid media, web)
- Drive lead generation and conversion through targeted campaigns and funnel optimization
- Collaborate with internal stakeholders to support multiple business units with tailored marketing strategies
- Manage campaign calendars, timelines, and deliverables
- Analyze campaign performance and provide actionable insights using tools like HubSpot, Google Analytics, and other marketing platforms
- Support content creation including landing pages, email campaigns, and social media assets (e.g., using Canva)
Lead Generation, Nurturing & Conversion Optimization
- Implement strategies to improve lead quality, nurturing, and conversion rates
- Own lead tracking processes across campaigns and ensure proper attribution and reporting within HubSpot, working closely with HubSpot admin.
- Develop and execute lead nurturing workflows (email sequences, retargeting, follow-ups)
- Monitor KPIs such as CPL, conversion rates, pipeline contribution, and ROI
- A/B test campaigns and continuously optimize performance
Event Marketing, ROI & Lead Follow-Up
- Support digital communications for events (webinars, trade shows, conferences), including email campaigns, landing pages, and promotional assets
- Manage attendee journeys from registration through post-event follow-up
- Track, segment, and manage event-generated leads within HubSpot
- Execute timely and effective post-event follow-up and nurturing campaigns to drive engagement and conversion
- Collaborate with sales and business teams to ensure proper lead handoff and follow-up
- Measure and report on event performance, including lead quality, pipeline generation, conversion rates, and ROI
- Continuously optimize event-related activities based on performance insights and data
Requirements / Profile
Requirements
- 1–3 years of experience in digital marketing, growth marketing, or a related field within a B2B environment (preferably software)
- Hands-on experience with marketing tools, particularly HubSpot (CRM, email marketing, automation) , Canva, and other digital marketing tools.
- Solid understanding of digital marketing channels (paid ads, email, SEO, social media)
- Experience with lead management, tracking, and attribution
- Strong analytical mindset with the ability to interpret data and optimize campaigns for ROI
- Excellent communication and organizational skills
- Ability to manage multiple projects across different business units
- Fluency in English (French or Spanish are a plus)
Nice to Have
- Exposure to event marketing, particularly digital promotion and post-event lead nurturing
- Experience in B2B software or SaaS marketing environments
- Familiarity with additional analytics or reporting tools
What We Offer
- Opportunity to work across diverse business units and marketing initiatives
- Hands-on experience owning full-cycle marketing campaigns
- Collaborative and fast-paced environment
- Career growth opportunities in digital marketing and growth strategy
Reference : 15760
Publication Date : 30-04-2026
